[Illustrator not identified].
[Japan : Sanden Denki Shōkai, ca. late Meiji period (1903-1907)].
A lithographically printed advertisement for Dr. Sanden's ‘Herculex’ electric belt, a device supposed to give vitality and restorative powers to those who wore it. The Sanden Electric Company, founded by Albert T. Sanden in America in 1885, opened its first Japanese branch in Yokohama around 1903. A thorough description of the reception of Sanden's electrotherapeutic device in Japan can be read in "Science between Europe and Asia: Historical Studies on the Transmission, Adoption and Adaptation of Knowledge" (Feza Günergun & Dhruv Raina, 2010). A striking advert, featuring rich purple tones and metallic pigments.
One leaf, complete. Several creases and a few tiny marks. Two almost unnoticeable tears to lower edge. Minor browning to extremities. Overall near fine. 25.8 x 33 cm. Text in Japanese.